Monthly Archives: November 2010

Lacoste Outlet

Lacoste is a high-end apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.
Its major competitors include Armani, Fred Perry, Polo Ralph Lauren and Tommy Hilfiger.

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing[1], the “Jantzen girl” logo appeared on the outside of Jantzen Knitting Mills’ swimsuits as early as 1921[2]. In addition to tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from “tennis white” and introduced color shirts. In 1952, the shirts were exported to the United States and advertised as “the status symbol of the competent sportsman,” influencing the clothing choices of the upper-class. It is still one of the most popular brands in the United States, sporting the “preppy wardrobe”.

A Lacoste tennis shirt, from the 2006 spring collection
In 1963, Bernard Lacoste took over the management of the company from his father René. Significant company growth was seen under Bernard’s management. When he became president, around 300,000 Lacoste products were sold annually. The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s “preppy” wardrobe item, even getting mentioned in Lisa Birnbach’s Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.
In the United States in the 1970s and 1980s, Izod and Lacoste were often used interchangeably because starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of apparel, but featuring a tiger in place of the signature Lacoste crocodile.
More recently, Lacoste’s popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005, almost 50 million Lacoste products sold in over 110 countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players, including American tennis star Andy Roddick, French rising young prospect Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste has also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.
Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006.
Lacoste licenses its trademark to various companies. Until recently Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China. Pentland Brands has the exclusive worldwide license to produce Lacoste footwear, Procter & Gamble owns the exclusive worldwide license to produce fragrance, and Samsonite holds the worldwide license to produce Lacoste bags and small leather goods.
In June 2007, Lacoste introduced their very first e-commerce site [3] for the U.S. market.
Hayden Christensen is the face of the Challenge fragrance for men.

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KAPPA Outlet

Kappa is a well known Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.

Known as Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. Created in 1969 by mere accident. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand which was later attributed to the active and sports wear. Symbolizes the mutual support between Man and Woman, and their completion.

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Hang Loose Outlet

In 1982, when the surfwear market did not exist, Alfio Lagnado created the brand Hang Loose. Surfer, he sought a viable alternative for their trips in search of perfect waves. It was then that he noticed the lack of specific shorts to practice the sport and started to produce them. Until then, the only models available in Brazil were brought from abroad. Today, the Hang Loose brand is the leader in surfwear and clothing exports its articles to several countries in Latin America and Europe.

In 1986, an action very daring for its time, held the Hang Loose Pro Contest, in Praia da Joaquina, Florianópolis (Brazil). The World Tour event was considered a landmark in the history of surfing in Brazil and today is the country’s most traditional tournament. Went through several of Brazil as Joaquina Beach, Florianópolis; Pitangueiras, in Guaruja, Gaibu Maracaípe and in Pernambuco, in 2000 to reach the paradise of Fernando de Noronha archipelago. This year the tournament takes place for the 11th time on the island and is the only country with the prime status and level six stars for its excellent quality of the waves.

Thus was born the Hang Loose, 100% Brazilian brand, unlike the competitors at the time – mostly gringo. In 1988, the Hang Loose sent to the ASP World Tour the famous dynamic duo formed by Flavio “Teco Padaratz and Fabio Gouveia. With this, Brazil has become part of the surfing world, giving international prominence to the company.

Over the past three years (2007, 2008 and 2009), also sponsored the only stage of the World Championship Tour (WCT) in Brazil – the elite of the surfing world – and was considered by Tops as the best evidence of the 2008 season. In 2007 it was won by Mick Fanning (winning the world title in Brazil) in 2008 and by Bede Durbidge phenomenon in 2009 by Kelly Slater.

In 1995, began supporting the basic categories, sponsored by the Sao Paulo circuit Amador, the Hang Loose Surf Attack. And in 2008 innovated to create the Hang Loose Surf Camp, clinic developed by experienced coach Paul Kid in order to prepare amateur athletes, providing the physical, psychological and nutritional treatment for one week in Itacare (Bahia).

In the team, Hang Loose has featured athletes on the world stage. Represent the brand in competitions worldwide Bernardo Miranda, Junior Faria and Ian Gouveia. Mestre Fabio Gouveia, after more than 20 years dedicated to the competitive landscape, is a new phase, focusing on the free surf and travel with the new generation, and prepare content for media in general. The freesurf Danylo Grillo explores the hottest peaks in the world, while the big rider Sylvio Mancusi fighters curl – and the waves – the heavier the planet. In amateur competitions Victor Bernard, despite his young age, has accumulated many important titles in the curriculum.

Produced by specialists in Brazil and abroad, accompanied by a work of quality supervision that follows the normal environmental and labor regulations, products are moved in over a thousand points of sales and multi-format under license abroad.

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Tips for saving money on Christmas sales

Since Christmas is almost here, I thought I’d share some ways you can use after Christmas sales to help make next Christmas and occasions throughout the year financially easier.

After Christmas sales can be a great way to save money on things you would buy anyway, without paying full price. As you see the things that are on sale, try to predict which of those things you are likely to need during the next year.

Don’t limit your thinking to Christmas! Consider how you may use after Christmas items for other occasions in the coming year. Be creative!

Don’t go crazy and buy everything they have just because it is marked down. If you buy 20 of something you don’t need and eventually just get rid of it, you didn’t really save by getting it on clearance.

If you want to get some great deals but you also want a lot of selection, you’ll want to show up in the store pretty early on December 26th. You can get deeper discounts if you wait several days or a week for the stores to mark items all the way down to 75% off. The down side of waiting is that the item you want may be gone if you wait too long. If you really have to have it, you probably want to get it sooner rather than wait.

If there’s something that you want at Wal-Mart, you will definitely want to get there the first thing on December 26th because Wal-Mart attracts the die hard after Christmas shoppers who buy like hungry locusts. ;-)

You can often find good buys at grocery and drug stores a week or two after Christmas because there’s not as much demand for after Christmas items in those stores.

Here are some of the things to consider as you visit after Christmas sales:

Buy new Christmas decorations for next year. This seems obvious to some of us, but if you’ve never thought about it, you can usually get lights, lawn decorations, indoor decorations and other holiday-specific items for 50-75% off right after Christmas. We like to add to our display every year and it is much less expensive to buy after Christmas this year rather than before Christmas next year. Even our Christmas tree was a 50% off after Christmas buy. (Don’t try this with live trees! They don’t keep well! ;-)

Buy “Baby’s First Christmas” items (pajamas, bibs, ornaments, etc.) for those friends and relatives expecting babies in the next year.

Purchase holiday craft items. Christmas ribbons, needlework, and other craft supplies are often marked down to 75% off. Get started on those projects and get them done early. Don’t forget to get enough red ribbon and craft supplies for Valentines day.

Buy your red Valentine’s Day and green St. Patrick’s Day candy on clearance after Christmas. You can also freeze Christmas chocolate for year-round baking.

Christmas isn’t just red and green any more. You can get every color under the rainbow now. If you are decorating a room or having a special party, such as an anniversary you can purchase your supplies for 75% off. I’ve also purchased things like specialty lights for my son who collects anything that will light up.

Purchase gifts for next Christmas, birthdays, Mother’s Day, Father’s Day and teachers’ gifts. You can often find wonderful gift bath sets that make great gifts for teachers at 50% off. There are also bath sets for kids, make up sets for girls and cologne and perfume for men and women that you can give for any occasion. I purchase several extra girls and boys gifts sets for the kids to take to birthday parties. I buy hubby’s cologne for the year (again, as a gift set) and give it to him on Father’s Day. My sister in law liked a particular large red candle that I happened to notice was on sale after Christmas. I purchased it for $2 instead of the $10 regular price.

If you have a wedding coming up, look for decorations with your wedding colors after Christmas. You can also get tablecloths and napkins for your household on clearance after Christmas. You can buy these at up to 75% off and use them every day.

Look for wrapping paper for other occasions. Stores have colored and white tissue paper and wrapping paper that isn’t necessarily just for Christmas. You can also buy Christmas paper for next to nothing after Christmas and save it for next Christmas or use it white side out for other holidays.

I buy the pre-packaged gingerbread kits that are now available for my kids. For $2 each, it is much easier to have the house already baked and rolled out. I save them for the kids to decorate next year. (Of course we don’t eat them.)

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10 Christmas Tips for Maximising Sales

If you want to take full advantage of Christmas sales then Thursday and Friday this week are the best days of the year to list auctions on eBay and the best time to launch them is between 1 and 2pm. That’s the prediction of Simon from ChannelAdvisor if you want them to end on the busiest online shopping day of the year.

Last year Monday 8th December was the busiest online shopping day of the 2008, so Simon is betting on Monday 7th December being the top shopping day in 2009 for Internet businesses. Starting auctions on Friday this week will ensure that they’re ending and at the top of search on the 8th to take full advantage of the predicted influx of buyers.

Regardless whether or not Simon’s prediction is spot on, there’s no doubt that next week buyers will be busily spending their last pay cheque before Christmas, so here are our top tips for making the most of the holiday selling season:

Tips for making the most of Christmas

1 Increase the number of auctions you run concurrently on eBay. Auctions are the one way to guarantee you get to the top of the search results page.
2 Add “Buy It Now” feature to eBay auction listings.
3 Schedule eBay listings in advance to ensure they’ll finish at the best time on the busiest days.
4 Top up inventory on fixed price listings and your website – Don’t run out of stock and lose your position in eBay Best Match.
5 Add Best Offer to your fixed price eBay listings. Consider automating accept/decline on Best Offers if you don’t already.
6 Use Markdown Manager on eBay and discounts on your website to attract buyers with discounts.
7 Use Featured First for products for which you have deep inventory.
8 Review shipping options, offer customers guaranteed fast shipping options such as Royal Mail Special Delivery or 24 hour courier.
9 Use email marketing to promote season goods and special offers to your website mailing list and eBay shop subscribers.
10 Send out discount vouchers for your website valid from January 1st with all orders. Offer incentives to keep customers buying from you after the holidays.

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Christmas 2010

After-Christmas, Year-End, and Clearance sales are a great time get some good deals, but you can also end up with a purchase disaster. This is where the consumer needs to shop smart. Don’t just grab the newspaper AD and run down to your local consumer electronics retailer without arming yourself with useful knowledge and tools to get the most from your dollar.
This is the time of year when retailers try to do several things: Sell any overstock still taking up too much shelf space, sell items that are soon to be on the clearance list, turnaround gift returns/exchanges (both opened and unopened), sell through old display models, and sell old product that has been to service.

Overstock Items

This is where the consumer can get a good deal, depending on how desperate the store is to clear out shelf space. Overstock items are usually those loss leaders, such as those $29 DVD players, $99 Blu-ray Disc players, $299 LCD Televisions, and $249 budget home theater packages that are still new and in sealed boxes. Here you know that they haven’t been opened, returned, or used.

These may not always be the best known name-brand models, but can be a good value, as long as they are available. These items are usually the first to go in an after-Christmas sale, so get to the store early the day after Christmas for the best chance of grabbing one of these products.

Soon-To-Be-Clearance Items

This is my favorite bargain-sale category. Here is the “scoop”. Every January, the CES (Consumer Electronics Show) is held in Las Vegas in which all the consumer electronics manufacturers from around the World unveil their products for the coming year.

These products start to hit shelves in February and continue into the Spring and Summer. Needless to say, buyers from the big consumer electronics retail chains to small regional and home town independents flock to this show in order to place orders for new products.

However, in order to beat the competition in placing these products on store shelves, the retailers must clear out current products targeted for replacement from their warehouses and stores as quickly as possible.

This is where the consumer can benefit. If a retailer made the “mistake” of over-estimating the demand for a particular AV receiver, for instance, and has lots of stock left by February, it will be more difficult to move the older model as its competitors, who didn’t over order stock on the old model, sell the newer model when it arrives.

So, in order to “get rid” of the currently overstocked model, retailers will often place notice of a significant price drop on the older model.

However, many consumers don’t react well to the word “clearance”, which gives the connotation that the product may be, in some way, inferior to a newer model (that may or may not be the case in reality). Therefore, the promotion for the old model often carries an AD notice of a “Price Drop”, “Instant Discount”, or “Instant Rebate” or even “Special Purchase”. Also, an additional indicator of a clearance item is in the fine print; check for the phrases “While Supplies Last” and/or “No Rainchecks”.

If you are bargain hunting, this could end up being a great deal. The retailer gets rid of a product that will soon be discontinued and the consumer gets a great price.

If you don’t need the latest and greatest, and the “clearance” product has everything you really need, this could work out well. The key is to make sure the product meets your needs by checking out the features ahead of time on either the manufacturer’s or store’s website, if possible.

After-Christmas, Year-End, and Clearance sales are a great time get some good deals, but you can also end up with a purchase disaster. This is where the consumer needs to shop smart.
Don’t just grab the newspaper AD and run down to your local consumer electronics retailer without arming yourself with useful knowledge and tools to get the most from your dollar. This page offers tips on buying a returned product.

Gift Returns/Exchanges

When it comes to returns and exchanges, stores want to turn these around as quickly as possible. A great example is a $29 DVD player. You wake up on Christmas Day and find out that you got a $29 DVD player from your significant other and another $29 DVD player from your parents. Of course, politically you have to decide which one you take back, but, without opening the box you take one back and exchange it for something else. However, you are not the only one. When you arrive at the store you are in line with ten other people coming back to exchange the same DVD player.

Obviously, this presents a minor problem for the store. They don’t mind you returning the DVD player and exchanging it for something else. However, the store is getting stuck with something they thought they sold permanently, and now that the item has been returned it is beginning to take up store real estate that needs to be devoted to other products that can be sold at a higher profit margin. The answer, send it back to the department that sold it and turn it around quickly at a 5% to 15% percent discount, depending on whether the product was returned open or closed.

Once again, the consumer can make out, however, there are a couple of points to be aware of. The item may have been opened by the customer or by the store returns dept to check to contents. In this case, make sure you do four things:

ONE - Check for a discounted price sticker made by the store on the box and confirm with a sales person or store manager that the open box price is indeed a discount price over the same item brand new.

TWO – Check the contents of the box yourself, together with a sales person or store manager. Make sure there is an owner’s manual for the product and all accessories for the product are present.

In addition, note how the accessories are packaged. Are the cords, remote, and manual in their original packaging (which may indicate the product may not have been used), or are they obviously repackaged (which would most likely indicate the product was used for a period of time)?

Lastly, if anything is missing, negotiate for a lower price that would realistically make up the price of the missing items.

THREE – If the box has been opened, ask to see the item plugged in and working before you leave the store.

FOUR - Also, check to see if there is a date code on the open box label or price sticker. This won’t tell you how old the product is, but it does tell you how long the item has been sitting on the shelf as open box item.

After-Christmas, Year-End, and Clearance sales are a great time get some good deals, but you can also end up with a purchase disaster. This is where the consumer needs to shop smart.
Don’t just grab the newspaper AD and run down to your local consumer electronics retailer without arming yourself with useful knowledge and tools to get the most from your dollar. This page offers tips on how to buy old display models.

Old Display Models

Here is where things can get a little “sticky” for the consumer. Typically, most products at consumer electronics retailers are on display anywhere from 90-days to six months, however, some products can be displayed for as long as a year.

Personally, I am very cautious about buying display items, because many retailers will not accurately inform the consumer as to how long the item in question has been on display and won’t discuss how the item has been treated by sales staff and customers.

Products such as Camcorders, digital cameras, and televisions are especially suspect because, not only have they been on display, but they have been on and running for twelve hours a day for months, with camcorders and digital cameras being handled and bounced around by everyone from gentle grandmothers to small children.

However, other display items, such as AV receivers, DVD players, and VCRs don’t get quite the same abuse as they are only turned on when a salesperson actually demos the products. In fact, most displays of AV receivers, DVD players, VCRs, and other related components are usually just sitting on a shelf as show pieces with no power and can’t be used by the consumer anyway without sales staff assistance.

Taking all of these factors into consideration, you may get a great deal buying displays of HiFi components, DVD players, and VCRs, but my advice is don’t get too excited about buying display TVs, digital cameras, or camcorders. If you do decide to buy such items, remember, there is no box, when items are put on display, almost all retailers destroy the box. In addition, you need to consider the following questions:

ONE- Can you return the item if it is found to be defective?

TWO – Is the manufacturer’s warranty still valid?

THREE – Can you purchase an extended service plan for the unit, if you choose too?

FOUR - Are all the accessories and owner’s manual included?

FIVE - If there is a price already marked for the unit, check to see that it is a least 15% off its original price, if any accessories or owner’s manual is missing from the unit – negotiate a lower price, reflecting both the cost and availability of the missing accessories.

One great negotiating tool to get a good price on a display model is indicate that you would be willing to purchase an extended service plan on the unit an/or some additional accessories to go with it. Although, legally, the store can’t adjust the price of a product in order for you to buy extended service plan or additional accessories, you are buying a display unit that the store wants to get rid of.

The store can basically set the price on a display item how it sees fit; don’t settle for the posted price. There is no specific legal guideline that can determine the value of a product based on how many people have touched it, how long it has been on, any scratches or dents, etc.. from it being on display. The store can sell such items for any price the store or district managers choose to as long as they don’t violate store or corporate policy.

Of course, there is no guarantee that a customer will get get a better deal by using this strategy, but it is certainly worth a try. With a some firm negotiation, the consumer can, potentially, get a good price on a display item, and still get some protection for the unit and/or needed accessories with the purchase. It all boils down to whether the product, the negotiation time, and the final price is really worth it.

After-Christmas, Year-End, and Clearance sales are a great time get some good deals, but you can also end up with a purchase disaster. This is where the consumer needs to shop smart.
Don’t just grab the newspaper AD and run down to your local consumer electronics retailer without arming yourself with useful knowledge and tools to get the most from your dollar. This page offers tips on buying product service returns.

Product Service Comebacks

Its the day after Christmas and you walk into your local consumer electronics retailer and see “clearance tables” all over the store with out-of-box and open-box products. Although many of the products on the tables may be from the previously discussed categories (open-box returns and displays), there is another category that appears on these tables: The Product Service Comeback.

Basically, there are several types of product service comebacks:

ONE – Products that were in service, brought in by customers, that were never claimed after they were repaired.

TWO - Displays that were damaged in some way, repaired and sent back to the store to either put back on display or sell as a discontinued unit.

THREE - Service plan exchanges. This includes products that were previously owned by customers, but required several repairs within a specified time period. In such cases many service plans give the store and/or the customer the option of having the unit repaired again or exchanged for an equivalent current replacement unit. At this point, the service department determines whether to just dispose of the unit, sent it back to the manufacturer, or service the unit again and try to sell it as an open box item. If the unit is sent into service and sent back to the store for sale, it ends up usually shows up on the “Clearance” table.

How can you tell if you are looking at such an item? The product should have a service sticker (a sticker which looks similar to a UPC code, but is placed on the unit itself). However, chances are, the sales person or manager will not tell you the product’s service history.

One way to detect if something has been returned from service is to check to if the open box label is next to, or partially over, the service label. If the item has several labels stacked on top of each other (like when you put the latest year’s car registration tag over the previous year’s tag), there is a good chance that it has been serviced, and/or repriced several times, which may be a purchasing consideration.

To be honest, in many cases the service dept doesn’t give the repair history information to the sales staff. In addition, many times the accessories and owner’s manual are no longer with the unit and, in fact, the owner’s manual may not even be available (although there are online services you can try). To make matters worse, sometimes these items may be over two years old. This is, in fact, common with camcorders. As a side note, I worked for one CE retailer that had a 5-year old high-end S-VHS editing VCR repaired by service and returned to the store for sales staff to sell.

The key here, if you choose to purchase one of these items, is to look over the item very carefully and not conclude a final purchase without seeing the product in working condition.

In addition, follow the same guidelines as outlined in the previous page on purchasing display items. Many times, sales on such items are as-is, the store sale is final (no return), and the store may not consider the purchase of an extended service plan for the item because of the age and repair history of it.

I myself, would not consider the purchase of this type of item, but if you are an adventurous buyer and a determined negotiator, you may get lucky and get something that is actually practical for your needs. Always keep in mind that you are buying at your own risk.

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Christmas & After Christmas Sales, Bargains and Discounts

Predictions point to smart retailers dramatically slashing prices even further to bring in Black Friday shoppers, or to lure buying online during Cyber Monday sales beginning immediately after Thanksgiving.

Although we usually recommend sites like and every day of the year, most major online retailers offer Christmas & after-Christmas sales will join the competition in an annual “Christmas clearance” smackdown for the holidays.

At the mall, keep an eye out for those gift sets of perfume, cologne, or toiletries sets that go on sale before and after the holidays, (which may make great birthday or anniversary gifts later on.) Also watch for big bargains on sweaters, gloves, and scarves.

Finally, don’t forget that ‘timing the market’ is everything when you’re looking for a bargain so don’t be too quick to jump into the Christmas buying frenzy just yet. Often the best discounts and bargains to be had are by last minute Christmas shoppers.

Coupons and discounts

If price reductions are good, then lowering prices further with discount codes & coupons can be even better. Visit coupon sites like Coupon Mountain, Fat Wallet and Wow Coupons for those handy coupons offering price reductions on already hot deals. If you don’t ask, you don’t get.

Compare & Save

There are some great price comparison sites like,, that act as major clearinghouses for info on hot deals all over the Web with constant updates of what just got reduced – again. So compare early and often.

Stretch That Gift Certificate

Gift certificates, or e-Gift certificates make great gifts. With the the electronic version, recipients receive a special code via email and can shop online at stores like Amazon, Barnes & Noble, or even Lenox China. So if you’re lucky enough to receive a gift certificate this year, don’t jump on cashing it in right away.

Wait a few days until after Christmas – then shop when stores lower prices to 50-80 percent off – and you’ll be doubling the value of your gift certificate.

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