Category Archives: Chanel

Chanel Outlet

Chanel S.A., commonly known as “Chanel” ‘ (English pronunciation: /ʃəˈnɛl/), is a Parisian fashion house founded by the late couturier Gabrielle “Coco” Chanel, recognized as one of the most established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others). According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.
The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve (1970s Chanel No. 5 spokesmodel), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with a compartment of Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model. Marilyn Monroe brought this perfume to fame.

Parfums Chanel was founded in 1924 by Pierre Wertheimer to produce and sell perfumes and beauty products. Theophile Bader (founder of the successful French department store Galeries Lafayette) introduced Coco to Wertheimer. Wertheimer retained 70% of Parfums Chanel, while Bader retained 20%, and Coco a modest 10%. Coco was forced to operate her couture business apart from Parfums Chanel.[5] In 1924, Coco also introduced her first costume jewelry which were a pair of pearl earrings, one black, one white.[1] Along with the success of her haute couture business, Coco expanded her “social desirability and her personal legend.”[1] A new love interest in her life was the Duke of Westminster. She introduced her signature cardigan jacket in 1925 and in 1926, the ‘little black dress,’ and a tweed, inspired by visits to Scotland. Soon, Coco operated a boutique near the Louvre.
As the couture Chanel and Parfums Chanel gained success, business relations between Coco and Pierre were sour. She resented the partnership with Pierre Wertheimer and believed she deserved more than 10% of the profits, and believed that the Wertheimers were exploiting her talents for their own personal gain. Wertheimer reminded Coco that he had funded her venture, and that he had made her a wealthy woman.
Coco hired René de Chambrun as her attorney for renegotiating the terms with the Wertheimers. but this failed.

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