Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa.
Armani broadcast his collection live on the Internet, a first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones.
After LG teamed with Prada to introduce the LG Prada phone, Samsung joined Armani to design the Giorgio Armani phone.
Armani designed made-to-measure suits for Christian Bale’s character Bruce Wayne in The Dark Knight. Advertisements featuring “Giorgio Armani for Bruce Wayne” were released in 2008 with pictures of Christian Bale wearing Armani suits. However, Bale later claimed in a GQ interview that the campaign was produced without his permission.
In the 1990s, Armani opened his chain of Armani Cafes and developed a new fragrance, Giorgio Armani Neve – numerous colognes and fragrances have since been marketed by Armani.
Armani opened his first restaurant in the U.S., Armani/Ristorante. The restaurant opened in New York in February 2009 and has been rated by the Zagat Survey.
He did also 5 best sellers Emporio Armani CD compilations with the italian sound designer Matteo Ceccarini.
He has extended the brand into multiple other categories such as Armani Casa (upscale furniture – 16 stores), Armani-branded Dolci (confectionary), and Armani-branded Fiori (flowers).
Armani struck a deal with a Dubai-based property group Emaar to come up with a chain of 14 Armani branded hotels and resorts by 2011 to be exclusively decorated with furnishings from Armani/Casa. The hotel is named Armani Hotel and is located in Burj Khalifa in Dubai, United Arab Emirates. It opened on 4 January 2010.